REST Journal on Banking, Accounting and Business (ISSN No: 2583-4746)
1. AI in Stock Market Forecasting with Reference to Listed Company in NSE
Page No: 1-8
Author: M. A. Shakila Banu, Jesu Mariya E
DOI: https://doi.org/10.46632/jbab/4/1/1
2. A strategic approach for integrating in Leadership Development using GRA Method
Page No: 9-19
Author: C. Venkateswaran, Gurpreet Kaur, Ravinder kaur, Harpominder Kaur
DOI: https://doi.org/10.46632/jbab/4/1/2
3. Evaluating the service quality of cooperative banks using the ARAS method
Page No: 20-30
Author: Aparna P, K. Vidhyakala
DOI: https://doi.org/10.46632/jbab/4/1/3
4. Flexible Investment Under the Nature of Evaluation Framework and Practical Implementation Best Investment Tool
Page No: 31-39
Author: Kavitha BV
DOI: https://doi.org/10.46632/jbab/4/1/4
5. Brand Love and Brand Evangelism Examining the Mediating Role of Brand Trust for Sustainable Skincare Cosmetics
Page No: 40-49
Author: Nupur Kashyap
DOI: https://doi.org/10.46632/jbab/4/1/5
6. Optimal Bank Capital Requirements with Private Signals A Dynamic Equilibrium Approach
Page No: 50-54
Author: Vidhi Mardia
DOI: https://doi.org/10.46632/jbab/4/1/6
7. Decision Making in Insurance The Behavioral Finance Perspective
Page No: 55-63
Author: Fasi Ur Rehman, Soma Bhavani
DOI: https://doi.org/10.46632/jbab/4/1/7
8. Analysis of Nursing Management Factors Using MOORA Method Metrics Decision Making (MCDM)Approach
Page No: 64-74
Author: Tamil Selvi Moses
DOI: https://doi.org/10.46632/jbab/4/1/8
9. Disruption in the fields of HealthTech, EdTech, FinTech, and Agri-Tech
Page No: 75-92
Author: Anita Walia, Charanjit V, Sejal S, Aarushi Kumari Keshri, Aishani G V, Swetha E
DOI: https://doi.org/10.46632/jbab/4/1/9
10. Rise And Impact of E-Commerce in Bangalore
Page No: 93-104
Author: Meghashree, Varun Karwa, Devraj Surana, Bhuvan Ganesh U, Pratham Jain, Diya Ben Padaria
DOI: https://doi.org/10.46632/jbab/4/1/10
11. Optimizing Customer Retention in Telecommunications Best Practices and Benefits
Page No: 105-112
Author: S. Mary Sujatha
DOI: https://doi.org/10.46632/jbab/4/1/11
12. The International Global Marketing Management using the VIKOR Method
Page No: 113-120
Author: Mukund S
DOI: https://doi.org/10.46632/jbab/4/1/12
13. Effective Employee Selection Choosing the Right Talent for Success
Page No: 121-128
Author: Chandrika
DOI: https://doi.org/10.46632/jbab/4/1/13
14. Improving Customer Engagement in Banking An Aras-Based Evaluation of Marketing and Communication Strategies
Page No: 129-139
Author: R. A. Ayyapparajan
DOI: https://doi.org/10.46632/jbab/4/1/14
15. Risk Management Using the WASPAS Method A Multi-Criteria Decision-Making Approach
Page No: 140-150
Author: Anjali Swarnkar
DOI: https://doi.org/10.46632/jbab/4/1/15
17. A Review for Mobile Commerce Service Research and Applications using the SPSS Method
Page No: 162-169
Author: Atul V. Firke
DOI: https://doi.org/10.46632/jbab/4/1/17
18. Sustainable Waste Disposal Technology Selection using the WSM Method
Page No: 170-178
Author: P. Gobinath, S. Balamurugan
DOI: https://doi.org/10.46632/jbab/4/1/18
19. From Agents to Apps The Changing Landscape of Travel Booking in Ernakulam
Page No: 179-183
Author: Nived P C, Fathima Nasriya, Alan Sibu, Felice Joy
DOI: https://doi.org/10.46632/jbab/4/1/19
20. The Luxury Brand Management in Social Media using the SPSS Method
Page No: 184-194
Author: R. Ramki
DOI: https://doi.org/10.46632/jbab/4/1/20
21. Enhancing Good Governance: A Study of Governance Scoring in Selected NSE-SME Companies
Page No: 195-201
Author: Rakesh N, Pooja Kumari
DOI: https://doi.org/10.46632/jbab/4/1/21
22. New Perspectives on Human Resource Management in a Global Context Using the ELECTRE Method
Page No: 202-213
Author: Mohammed Quadir Mohiuddin
DOI: https://doi.org/10.46632/jbab/4/1/22
23. Health Management Information Systems
Page No: 214-222
Author: Kiran Kumar Mandula Samuel, Krishnamoorthy Selvaraj, Srinivasan Lakshmanan
DOI: https://doi.org/10.46632/jbab/4/1/23
24. Strategic Communication in Marketing A TOPSIS Evaluation of Alternative Marketing Communication Approaches
Page No: 223-234
Author: Sonakshi Jaiswal, K Ashwini
DOI: https://doi.org/10.46632/jbab/4/1/24
25. Work-Life Balance and Faculty Morale A Study among Self-Financing Colleges in Salem District, Tamil Nadu
Page No: 235-241
Author: Yogambal. P. Karthikeyan
DOI: https://doi.org/10.46632/jbab/4/1/25
26. Business Environmental Analysis: A Case Study of 'Adidas’
Page No: 242-245
Author: B Sindhu
DOI: https://doi.org/10.46632/jbab/4/1/26
27. Optimizing Organizational Performance in Dynamic Markets - A TOPSIS Framework for Strategic Human Resource Management
Page No: 246-254
Author: Priya Bhatnagar
DOI: https://doi.org/10.46632/jbab/4/1/27
28. The Impact of Gamification Strategies on Motivation and Knowledge Retention in Learning Environments
Page No: 255-265
Author: T. Naresh Babu, S. Mahaboob basha
DOI: https://doi.org/10.46632/jbab/4/1/28