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2(2), (2023): 103-108. DOI: https://doi.org/10.46632/jbab/2/2/15
S. Johnsirani.
The mamaearth believes in mum-power and decided to directly target mothers. The founders were confident that once the customer used mamaearth products, the word-of-mouth publicity would work wonders for the company. The team also leveraged the power of social media through influencer marketing. The primary strategy was to sonate with like-minded parents who wanted nothing but best for their babies. The customer acquisition strategy is purely focused on digital content. Every organization faces problems in its early years and mamaearth was no different. arly in launch, mamaearth was hit with a growth hurdle wherein it was not able to expand as desired. The team realized the problem had to do with not being sharp about the target cohort, which lead to futile marketing expenditure coupled with minimal customer acquisition.
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S. Johnsirani. “A Study on Consumer Satisfaction Towards Mamaearth Product.” REST Journal on Banking, Accounting and Business 2(2), (2023): 103-108. DOI: https://doi.org/10.46632/jbab/2/2/15