Recent Trends in Management and Commerce
ISBN No: 978-81-936097-6-7
Volume 7 Issue 1
1. Augmented Synergy Human–AI Collaboration as a Strategic Workplace Model
Page No: 1-3
Author: Reena Raj
2. Artificial Intelligence in Digital and Social Media Marketing
Page No: 4-6
Author: M. Priyaj
3. Human Resource Performance Management Through Artificial Intelligence
Page No: 7-11
Author: A. Viyani Jenita Mary, S. Shanthi Getzie Ranjini Devi
4. Perception of AI-Based Advertisements among Working Women An Empirical Study
Page No: 12-17
Author: G. Banupriya, V. Sengamalam
5. Artificial Intelligence in Recruitment and Employee Development A Conceptual Framework for Strategic Human Resource
Page No: 18-22
Author: V. Sengamalam
6. Integration of Ai and Big Data Analytics in Human Resource Management
Page No: 23-26
Author: N. Vadivu, T. Unnamalai
7. AI in Supply Chain Management
Page No: 27-31
Author: L .Manjula
8. Real Time AI Fraud Detection & Financial Risk Management
Page No: 32-36
Author: B. Uma Mahesware
9. AI in Marketing and Customer Engagement AI in Digital and Social Media Marketing
Page No: 37-39
Author: P. Maithili
10. Impact of Artificial Intelligence on Smart Supply Chain Performance and Inventory Optimization
Page No: 40-43
Author: Vasanthi. R
11. Responsible and Trustworthy Ai Practices Ethical and Governance Frameworks for Transforming Organizations an Empirical Study
Page No: 44-47
Author: P. Gohila
12. Transforming Organizations Through AI Ethics and The Future of Work in Job Transformation and Skill Development
Page No: 48-50
Author: Gayatri. s
13. AI in Production Planning & Quality Control an Overview
Page No: 51-54
Author: J. Yavvanashri
14. 14. AI in E-Commerce and Digital Platforms
Page No: 55-58
Author: Monisha. S
15. The Role of Data-Driven Decision-Making in Modern Organizations
Page No: 59-63
Author: D. Divya
16. Artificial Intelligence In E-Commerce and Digital Platforms A Strategic Transformation Framework with Special Reference to Amazon
Page No: 64-66
Author: Sumalatha S
17. Impact of Performance Management AI-An Overview
Page No: 67-70
Author: D. Gajalakshmi
18. AI-Driven Customer Relationship Management (CRM) and its Impact on Customer Engagement and Loyalty in the Digital Era
Page No: 71-73
Author: Jegan
19. AI Production Planning and Quality Control
Page No: 74-76
Author: N. Ambika
20. AI in Marketing and Customer Engagement
Page No: 77-80
Author: Archana. D
21. A Study on Personal Financial Planning, Moonlighting, And Financial Stability
Page No: 81-86
Author: Rajalakshmi. V
22. Artificial Intelligence–Driven Consumer Insights and Brand Loyalty A Study of Gen Z Preferences Toward Lakmé
Page No: 87-89
Author: T. Frank Sunil Justus, T. Vidhya
23. The Influence of Artificial Intelligence in Digital and Social Media Marketing on Customer Engagement and Satisfaction
Page No: 90-92
Author: S. Kamaraj, B. Samundeeswari
24. Generative Ai and Predictive Analytics Revolutionizing Fraud Detection and Financial Reporting in The Digital Era
Page No: 93-98
Author: Shanthi. J
25. Role of Artificial Intelligence in Optimizing You Tube Advertisements for Brand Awareness
Page No: 99-101
Author: G. Priyanka
26. Brand Loyalty towards Lakme Products among Gen Z with AI Driven Consumer Behavior Analysis
Page No: 102-104
Author: Harshitha. M
27. AI-Enabled Recruitment and Talent Analysis Transforming Talent Acquisition The Role of Artificial Intelligence in Recruitment and Workforce Analytics
Page No: 105-108
Author: R. Lalitha
28. AI Governance and National Competitiveness The Strategic Role of Government in Business Development
Page No: 109-112
Author: Akila K
29. Artificial Intelligence in Business Examining Ethical Risks, Governance Issues, And Responsible Practices
Page No: 113-116
Author: Meeraja. S
30. Integrating Artificial Intelligence into Digital and Social Media Marketing Opportunities, Challenges, and Future Directions
Page No: 117-119
Author: Asha S
31. AI and Emerging Business Trends AI in E-Commerce and Digital Platforms
Page No: 120-122
Author: Priya. N
32. Artificial Intelligence in Finance, Accounting, And Fintech
Page No: 123-126
Author: Neeraja. M
33. Customer Loyalty Shifts After Rebranding an AI and Big Data Perspective
Page No: 127-129
Author: Nandhini. R
34. A Study on Effect of AI Digital Wallets and UPI on Online Shopping Frequency
Page No: 130-132
Author: Madhumitha. L
35. AI in Marketing and Customer Engagement “Artificial Intelligence and its impact on Consumer Decision-Making Process”
Page No: 133-136
Author: Nagaveni. S
36. Artificial Intelligence in Fintech in the Banking Sector an Empirical Study on Customer Perception and Trust using SPSS
Page No: 137-141
Author: Arsha Glory G, Fazeela N
37. Role of Artificial Intelligence in Digital Transformation of the BFSI Sector
Page No: 142-145
Author: S. Aruna
38. Artificial Intelligence in International Trade and The Global Market
Page No: 146-149
Author: Shalini. N
39. Innovative Management Using Artificial Intelligence
Page No: 150-154
Author: Gayathri. A
40. Artificial Intelligence in Marketing Customer Engagement, Personalization, And Recommendation Systems
Page No: 155-159
Author: Pooja. N
41. Artificial Intelligence as an Enabler of Innovation and Sustainable Entrepreneurial Development
Page No: 160-163
Author: V. Divya
42. Rtificial Intelligence in Social Media Marketing Enhancing Engagement and Strategy
Page No: 164-166
Author: M. Vimala