International Books & Journals Publisher

Volume 3 Issue 2

REST Journal on Banking, Accounting and Business, ISSN No: 2583-4746

Volume 3 Issue 2, June 2024

Contents



1. Bridging Financial Inclusion: Understanding the Awareness of Opening Demat Accounts Among Rural Communities
Page No: 1-6
Author: G. Prasanna Kumar, K.S.V.G.K Murthy
DOI: https://doi.org/10.46632/jbab/3/2/1
2. Impact of Therapies on Millennials: A different perspective
Page No:7-13
Author: Devanshi Khandelwal, Ms. Arumita Pawa, Pankaj Pethe
DOI: https://doi.org/10.46632/jbab/3/2/2
3. A study on the significance of IT enabled Human Resources in Technopark Trivandrum
Page No: 14-18
Author: Meghana V P
DOI: https://doi.org/10.46632/jbab/3/2/3
4. The Impact of Blockchain on Consumer Data Privacy in Digital Marketing
Page No: 19-32
Author: Qaisar Abbas Fatimi
DOI: https://doi.org/10.46632/jbab/3/2/4
5. Plithogenic MCDM with LBWA in Selecting Digital Marketing Strategies
Page: 33-40
Author: Nivetha Martin, N. Ramila Gandhi, P. Pandiammal
DOI: https://doi.org/10.46632/jbab/3/2/5
6. A Study on Working Capital Management with Reference to Hero Moto Corp Ltd
Page No: 41-48
Author: Vadla Manasa, G. Swetha
DOI: https://doi.org/10.46632/jbab/3/2/6
7. A Study on Quality of Working Life with Reference to ICICI
Page No: 49-54
Author: A Sri Laxmi Yadav, U. Kanaka Rao
DOI: https://doi.org/10.46632/jbab/3/2/7
8. A Study on Home Loans with Reference to ICICI
Page No: 55-61
Author: Reddy Meghana, U. Kanaka Rao
DOI: https://doi.org/10.46632/jbab/3/2/8
9. A Study on Mechanism of Online Trading with Reference to India Bulls 
Page No: 62-68
Author: Gaddam Vaishnavi, T. Ramesh
DOI: https://doi.org/10.46632/jbab/3/2/9
10. A Study on Assets and Liability Management with Reference to ICICI 
Page No: 69-72
Author: Gorakanti Madhukar, T. Ramesh
DOI: https://doi.org/10.46632/jbab/3/2/10
11. A Study on Inventory Management with Reference to Dr. Reddy's Lab
Page No: 73-77
Author: Boddu Neethi, Jyothika Sony
DOI: https://doi.org/10.46632/jbab/3/2/11
12. A Study on Capital Budgeting Evaluation Methods & Techniques with Reference to Heritage Food India Ltd Hyderabad 
Page No: 78-86
Author: Busareddypally Sai Kumar, Jyothika Sony
DOI: https://doi.org/10.46632/jbab/3/2/12
13. A Study on Financial Statement Analysis with Reference to Hetero Drug Ltd
Page No: 87-98
Author: Chakali Nithisha, Jyothika Sony
DOI: https://doi.org/10.46632/jbab/3/2/13
14. A Study on Promotional Strategies with Reference to Coca Cola Company
Page No: 99-102
Author: Sultan Ravi Teja, L. Srinivas Reddy
DOI: https://doi.org/10.46632/jbab/3/2/14
15. A Study of Controlling Non-Performing Assets [NPA] with Reference to Axis Bank
Page No: 103-109
Author: Pilli Ganesh Babu, L. Srinivas Reddy
DOI: https://doi.org/10.46632/jbab/3/2/15
16. A Study on Invesment Pattern of Women Investors with Reference to Investleaf Management Solutions
Page No: 110-115
Author: Pittala Anusha, U. Kanaka Rao
DOI: https://doi.org/10.46632/jbab/3/2/16
17. A Study on Financial Forecasting and Planing with Reference to TVS Moters
Page No: 116-121
Author: Gangapuram Ruchitha, G. Swetha
DOI: https://doi.org/10.46632/jbab/3/2/17
18. A Study on Middle Class People Habits in Indian Banking with Rrrefffernce to ICICI
Page No: 122-125
Author: Sidhenthi Manusha, S. Malla Reddy
DOI: https://doi.org/10.46632/jbab/3/2/18
19. A Study on Working Capital Management with Rerefnce to Heritage Foods
Page No: 126-130
Author: Gilla Shirisha, S. Malla Reddy
DOI: https://doi.org/10.46632/jbab/3/2/19
20. A Study on Investment Decision Based on Portfolio with Reference to Sharekhan Securities Ltd
Page No: 131-135
Author: Thakur Isheeka Singh, S. Malla Reddy
DOI: https://doi.org/10.46632/jbab/3/2/20
21. A Study on Employee Motivational Techniques with Reference to Tata Consultancy Services Limited
Page No: 136-143
Author: Dandu Mahendar, Nanda Kishore
DOI: https://doi.org/10.46632/jbab/3/2/21
22. A Study on Skills of Employees with Refernce to Tecumseh Product India Pvt. Ltd
Page No: 144-152
Author: Rachala Chaithanya Goud, T. Ramesh
DOI: https://doi.org/10.46632/jbab/3/2/22
23. A Study on Fixed Assets Management with Reference To ICICI 
Page No: 153-163
Author: Budige Hemanth Reddy, T. Ramesh
DOI: https://doi.org/10.46632/jbab/3/2/23
24. A Study On E-Banking Services with Reference to Uninon Bank of India
Page No: 164-169
Author: Namala Vikram, S. Malla Reddy
DOI: https://doi.org/10.46632/jbab/3/2/24
25. A Study on Debtors Management and Financial Performance in Cement Industry with  Reference to Ultratech Cement
Page No: 170-181
Author: Boin Aarthi, N. Rajender Reddy
DOI: https://doi.org/10.46632/jbab/3/2/25
26. A Study on Stress Management Among Employess with Reference to Hetero Drug Ltd
Page No: 182-188
Author: Perumala Sandish, N. Rajender Reddy
DOI: https://doi.org/10.46632/jbab/3/2/26
 27. Evaluation of Project Portfolio Management using the WSM Method
Page No: 189-196
Author: Aneesha S R
DOI: https://doi.org/10.46632/jbab/3/2/27
28. Application of TOPSIS Method in Evaluating the Performance of Insurance Companies: A Case Study
Page No: 197-208
Author: Sunitha R
DOI: https://doi.org/10.46632/jbab/3/2/28
29. An Exploratory Study on the Competitive Strategies of Colgate Palmolive India Limited to Sustain Success in the Market
Page No: 209-215
Author: Vanitha Immaculate J, M. Balathandayuthapani 
DOI: https://doi.org/10.46632/jbab/3/2/29
30. Ranking Investment Preferences in India's Dynamic Market: From SIPs to ETFs
Page No: 216-225
Author: Madhuchhanda Lahiri
DOI: https://doi.org/10.46632/jbab/3/2/30