Recent trends in Management and Commerce
ISBN No: 978-81-936097-6-7
Volume 1 Issue 4
Content
1. A Study on Digital Marketing Analysis
Page No: 1-4
Author: C. Magila
2.An investigation into employees' involvement in management strategies to address ambiguity in labor-management relations: A conceptual framework
Page No: 5-8
Author: C. A. Uma
3. Corporate Marketing and Service Brands Moving Beyond the Fast Moving Consumer Goods Model
Page No: 9-12
Author: C. Suganthi
4.A study on employee welfare measures with reference to Madura clothing FCL Unit,Chandapura
Page No: 13-15
Author: Meenakshi
5. A Study on Artificial Intelligence in Finance sector
Page No: 16-19
Author: L. Manjula, V. Manjula
6. A Study on Customer Relationship Marketing A Need of Present-Day Business
Page No: 20-23
Author: N. Vadivu, G.Rajeswari
7. Customer Relationship Management in Retail Sector
Page No: 24-29
Author: V. Sengamalam, Ruhitha Parwesh
8. Exploring the Influence of Emotional Response in Advertising on Consumer Buying Behavior
Page No: 30-33
Author: D. Bhuvana, B. Uma Mahesware
9. The Impact of Cryptocurrency on the Efficiency of Investment Portfolios
Page No: 34-40
Author:G. Banupriya, R. S. Shasikala
10. Financial Analysis of Tata Consultancy Services Limited
Page No: 41-46
Author: Reena Raj
11. Exploring the Influence of Emotional Response in Advertising on Consumer Buying Behavior
Page No: 47-49
Author: M. Priya