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1(3), (2022):19-26. DOI: https://doi.org/10.46632/jdaai/1/3/3
D. Ravindran, M Ramachandran, Chinnasami Sivaji, Manjula Selvam
A new channel for marketing has emerged in the age of mobile applications. All conventional company practises have been rendered obsolete by mobile applications, which have also opened up incredible new business opportunities. A mobile app combines technology and marketing knowledge, using the internet as a platform to advertise and market goods and services. More and more people are now prepared to transact through mobile applications and are linked via them. Additionally, it has an impact on how businesses and organisations run. To accommodate the demands and preferences of customers at any given time, businesses have switched from traditional commercial techniques to internet marketing. The main reasons customers (users) order online are convenience and control. Online ordering is also linked to higher income, better capacity management, increased productivity, and improved transactional marketing and customer relationship management. This research paper’s goal is to discuss how Chennai residents feel about online meal ordering and delivery services. The aim goal of the study was to analyse the responses of 118 participants. The investigation and analysis of data gathered from all users of existing online meal delivery services are the main foci of the research. The goal is to understand the driving forces, their needs, how various qualities of various online portals are positioned in their minds, and how satisfied they are overall with online meal delivery services. Methodology: The major goal of this study is to determine which online meal delivery services—Pizza Hut, KFC, Domino’s, Swiggy, and Zomato—are preferred by male and female consumers. In order to gather a sample from the 118 respondents, the researcher employed descriptive research and a convenience sampling technique. The MCDM ARAS methodology was used to test both variables and items. Swiggy is ranked first, and Domino’s Limits is ranked bottom. the Swiggy is in first rank and Dominos Limits are last rank
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