A Study on The Impact of Digital Marketing in Tiruvannamalai District

Digital marketing is a style that is becoming increasingly popular in this age of digitization. The concept of Internet marketing, which is evolving into a key digital marketing platform, along with electronic devices like digital billboards, mobile, tablets, and smartphones, gaming consoles, and many other devices that aid in digital marketing, are all contributing to the trend’s rapid growth. With its cutting-edge digital marketing, Flip Kart has established a specialized market for online retailers to compete with physical stores, demonstrating the effectiveness of online marketing. The case study examines how Flipkart.com implemented a variety of digital and online marketing methods to flourish and achieve greatness in the field of digital marketing. The example also explains how Flip kart, which introduced fresh ideas to the realm of digital marketing, has achieved great success in the internet marketing industry. And in a few years, it will become clear that digital marketing is taking the place of traditional marketing. Many marketers may place digital marketing at the top of their list of priorities, and they may be seeking for creative ways to market online, lower cost per lead, raise click-through and conversion rates, and find out what’s trending in the field.

S. Anand, D. Sathiyamoorthy, “A Study on The Impact of Digital Marketing in Tiruvannamalai District.” REST Journal on Banking, Accounting and Business 2(2), (2023): 83-87. DOI: https://doi.org/10.46632/jbab/2/2/11