Market Segmentation Evaluation by WPM Method

Market segmentation Assessment and Selection is an important marketing strategy for all companies. This paper presents a new approach called Analysis Hierarchy (FAHP). It integrates the process and provides a method of the market segmentation Assessment and selection. It is proposing the market used. The application of and set theory that combines linguistic decision-making processes for fuzzy words allows this research to be used as a model to the market segmentation testing and the future research. A case study illustrates the effectiveness of a proposed chair manufacturing company. The weighted manufacturing method (WPM) and TOPSIS are used as test materials are taken and Taguchi’s tests are performed sequentially on a standard orthogonal CNC lathe. Cutting parameters and mean the removal rate (MRR) and surface roughness are multiples of the weighted production methods (WPM) are considered as answers. From the TOPSIS results, responses to be ninth alternative; the optimal combination of multiple responses was the seventh alternative, Analysis of Variance (ANOVA). Multiple responses were interpolated to determine effect using MINITAB statistical software parameters. WPM and relative correlation coefficient from the ANOVA results, feed rate has a greater effect on WPM. In the present study, different MCTM methods were used to optimize multiple responses. The weighted sum method (WPM) is a common form of the earliest and most common MCDM method. To overcome the problems related to WPM, the weighted product method (WPM) is proposed. Evaluation Preference:  Degree of concentration, Specific Categories Competitor, Contribution Margins, Manufacturing Process Technology Demand, Annual Growth Rate, Leveraging factors, Laws and government agency regulations, Complexity. Alternative: Segmentation factors, competition, technological factors, socio-political factors, financial and economic factors. From the result it is seen that Financial and economic factors are in first rank whereas is the Competition is in lowest rank.As a result, Financial and economic factors are in first rank is ranked first, while Competition is ranked lowest

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