Analysis of Banking Industry Using the VIKOR Method

Banking means credit facilities, for money Savings, investments and other funds A business that deals with transactions. Banking industry in most economies one of the key drivers is because It is for borrowers with productive investments Provides funds. People are theirs Money is deposited in banks Bank Car Loans, Credit Cards, In mortgages and commercial loans Lending money. Debt Recipients will borrow their money Spend money, bank Earns interest on loans, and this Process money through computer moves. Financial Services The foundation of the group is the banking sector. It is direct savings and loan is very concerned with providing, At the same time, financial services sector investments, Insurance, risk redistribution and others Includes financial activities. From this analysis the VIKOR technique determines the maximum correct solution with the shortest distance and the worst-good solution with the longest distance from the solution, although the variance of these distances is not taken into account. The VIKOR approach is a multi-criteria choice (MCDM) or multi criteria choice evaluation technique. Alternative: Customer satisfaction, Minimum wasted time of customer, Customer retention, attracting new customers, Development of sales to the customer, increasing customer loyalty.  Evaluation Preference: Tejar at bank, Saderat bank, Mellat bank, Maskan bank. The result it is seen that Minimum wasted time of customer is got the first rank where as is the Attracting new customers is having the lowest rank.

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