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1(3), (2022):1-8 DOI: http://doi.org/10.46632/jbab/1/3/1
Krishna Kumar TP, Vimala Saravanan, M. Ramachandran, Manjula Selvam
Market segmentation evaluation and selection is one of the important marketing issues for all companies. This study is for selecting the market segment and can be used as a model for future studies. Segmentation change factors are common in five main areas: segmentation factor, Competitive, Financial and economic factors, and Technological and socio-political factors are taken as evaluation parameters. WSM methodology for market segmentation evaluation and selection. This article will summarize and present a new approach. In MCDM methods, WSM alone cannot be used for multidimensional problems. Multidimensional means all dimensions have different units. Besides using WSM, other methods can solve a one-dimensional problem. However, they were originally developed to solve multidimensional problems, and it is for solving one-dimensional problems a special method makes the WSM method. Finally result from the manufacturing process technology required is in 1st rank and contribution margins are in the last rank
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