A Study on Consumer Behavior towards Instant Food Products (With Special References to Villupuram Town)

Consumer behaviour refers to the behavior that consumers display in searching for perception, buying, using, evaluating and if it is not satisfied, disposing the products and services. Consumer behavior is important in helping to forecast and realized and understand for products as well as brand preference. The present paperhighlights the study of consumer behavior regarding instant food products among the consumers. The most extreme change is the change in consumer demographics and demand preferences. Hence, an attempt has been made toanalyse the consumer purchasing frequency for the instant food products. Further efforts have also been made to know the consumer awareness towards products and to analyse factors influencing the fast and instant food products.