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2(3), September (2023):1-10. DOI: https://doi.org/10.46632/jbab/2/3/1
S. Mayilvagana
This abstract outline some of the crucial tactics that companies should take into account while creating an e-commerce platform. First and first, it’s important to comprehend the target audience and their preferences. In order to better understand client demands, expectations, and purchasing patterns, firms can modify their platforms and marketing initiatives by doing market research and utilising data analytics. Second, it is crucial to design an interface that is simple and easy to use. To improve the customer experience, the e-commerce platform should offer easy navigation, simple search features, and simplified checkout procedures. Given the increased popularity of mobile shopping, investing in adaptable design and mobile optimisation is also essential. Thirdly, merchandising and product display are crucial in promoting sales. The many methods and processes used to create and expand prosperous online enterprises are referred to as ecommerce development strategies. These methods cover everything from creating an online store to generating traffic, improving conversion rates, and guaranteeing customer pleasure. Ecommerce companies can better understand their target market by conducting research on consumer preferences, behaviour, and trends. Businesses can use market research to determine the requirements and preferences of potential customers, which can inform decisions about what products to offer at what prices, and how to best sell their services. Businesses can study their rivals’ plans, strengths, and weaknesses through research to learn more about them. Depending on how closely a set of options fit an ideal answer, they are assessed and ranked using a decision-making method known as TOPSIS, or Technique for Order of Preference by Similarity to Ideal response. It is a method for MCDA (multi-criteria decision analysis), which aids individuals or groups in making decisions by taking a variety of preferences and considerations into account. The TOPSIS strategy aids decision-makers in methodically analysing and contrasting choices based on a variety of factors while taking their preferences and priorities into consideration. It increases transparency and comprehension of the decision-making process and offers a systematic strategy to enhance decision-making. Alternative Parameters: E-customization and personalization, Social E-commerce adoption model, Strong search engine optimization (SEO) Evaluate parameter: Feasibility of the strategy, Implementation speed, Compliance with the corporate strategy, Compliance of the strategy with the mission and vision of the company, General acceptance The evaluation criteria may also include the following additional factors: general acceptance, speed of implementation, compliance with corporate strategy, e-customization and personalization, social search engine optimisation, and compliance with the strategy’s mission and vision The effective application of these tactics will enable firms to build a strong online presence, boost customer happiness, and enhance income in a cutthroat e-commerce industry. Businesses must adapt and hone their tactics to stay ahead of the curve as consumer preferences and technology change. Businesses may stay successful in the dynamic world of e-commerce by embracing innovation, knowing their customers, and keeping up with market trends.
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