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2(2), June 2023: 117-127. DOI: https://doi.org/10.46632/jdaai/2/2/16
Ms. Jyoti
Ms. Priyanka
The study examines the socio-economic implications of Jio’s impact on internet usage. It investigates the role of digital inclusion in empowering previously underserved communities and bridging the digi-tal divide. The research explores the changes in access to information, communication patterns, and economic opportunities for individuals and businesses. this research explores the impact of Jio on dig-ital content consumption, including streaming services, e-commerce, social media, and online educa-tion. It examines the shifts in consumer preferences, market dynamics, and the emergence of new busi-ness models as a result of increased internet accessibility and affordability brought about by Jio. Dis-ruptive Market Entry: Jio’s entry into the Indian telecommunications market brought about a para-digm shift by offering affordable data plans and high-speed internet connectivity. Understanding the impact of this disruptive strategy is crucial in comprehending the dynamics of the telecom industry and its influence on internet usage. Jio’s affordable data plans and extensive network coverage played a vi-tal role in bridging the digital divide in India. Examining the impact of Jio on internet usage helps evaluate the extent to which previously underserved populations gained access to digital resources and the resulting socio-economic implications. The study of Jio’s impact on internet usage provides in-sights into changes in user behavior, including internet penetration rates, usage frequency, and types of online activities. Understanding these shifts helps businesses and policymakers adapt their strate-gies to cater to evolving consumer preferences. SPSS (stands for Statistical Package for the Social Sci-ences) SPSS offers a user-friendly interface that allows users to perform various tasks without exten-sive programming knowledge. It provides a wide range of statistical procedures and techniques, mak-ing it suitable for both basic and advanced data analysis. These procedures include descriptive statis-tics, inferential statistics, regression analysis, factor analysis, cluster analysis, and many more. More-over, SPSS offers a syntax language, known as the SPSS command language, which allows users to automate repetitive tasks and perform advanced analyses. This feature enhances reproducibility and allows for more complex data manipulations and statistical modeling. Rate your internet usage per day 2. After jio entered market did it increased your internet usage (if yes how much as compared to before) 3. Are you satisfied with increase internet usage 4. Rate your internet accessibility after jio en-tered market 5. Do you wish to reduce internet usage 6. Increase in internet usage has impacted my life. The overall Cronbach’s Alpha value for the model is .531. It Shows the Reliability Statistic individ-ual parameter.
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